DON'T JUST GET TECHNICAL, TAKE ACTION

AND REGAIN CONTROL OF YOUR BRAND

Many technology companies have entered the on-line brand protection market. With sophisticated search engines and powerful web spiders they can analyse massive amounts of information and data and produce some impressive facts and figures, but it stops there!

BRANDSENTINEL delivers pro-active rights enforcement with a technology focus.

We seek to attack your problem, not tell you how big it is!

Header - BRANDSENTINEL - Be Secure in Our Knowledge

OUR SERVICES

BRANDSENTINEL is an intellectual property service that prevents and protects against on-line exploitation of your brand. We monitor, detect, remove and take action against on-line counterfeit sellers and their supply chain.

1. Detection / Investigation.

Using specifically designed software we have the capability to identify / track / trace and subsequently cache infringer’s sales and transaction history. This provides sufficient evidence for our legal partners to successfully pursue offenders for civil damages. Our on-line service is supported by GIGS' wider ability to investigate in the physical environment.

2. Title Specific Tracking.

We constantly monitor and remove specific titles using our on-line tracker; especially suited to pre-release items, we can ensure that no property remains available for purchase on the auction site system for extended periods, without being removed.

3. Feedback Monitoring and User Messaging Services.

The tactics used by some counterfeiters are more difficult to identify by conventional search mechanisms. By trawling feedback comments and descriptive terms we can identify hidden infringement and using analytical tools we can examine cached data to identify the less obvious sellers. Unscrupulous sellers often contact legitimate buyers offering extensive lists of counterfeit product. We can recover evidence of an offer of sale and follow it up with sample purchase and submission of evidential packages for civil and criminal enforcement.

4. Restriction of Service for On-line Payment Facilities.

Under our agreements with on-line Payment providers, we can manage and restrict the infringer’s access to on-line payment services.

5. Automated Notice of Claimed Infringement.

This service allows clients to email to our servers, a list of infringing auctions which is used to generate a notice of claimed infringement and the auctions are removed without further involvement from the client.

6. Internet Auditing.

We monitor the internet for potential misuse of companies trademarks and copyrights. Third party websites, auction sites, and distributor directories may be unlawfully using your images and brand name to divert business from your company. We provide detailed audits and analysis of on-line rights infringement

7. Pre Commercial Release / Product Protection.

The availability of goods prior to official release date is not unique to the entertainment industry. Brand Sentinel monitors the market place for pre-release products and investigates accordingly, often resulting in the discovery of internal security issues.

8. On-line Rights Administration & Revenue Generation.

Implementation of a proactive enforcement strategy allows brand owners and licensees to obtain and maintain control of their on-line rights. We offer an experienced and comprehensive consultative service to assist in on-line revenue generation.

9. International Rights.

BRANDSENTINEL can assist rights holders in the registration of trademarks internationally, therefore ensuring proactive rights enforcement in all territories.

10. Grey Markets.

Parallel trading exists in many territories and can result in lost revenue and unrealistic trading figures. We have found evidence that many parallel traders merge counterfeit products into their on-line sales making it difficult to detect. Where permitted to do so we can monitor, identify and remove such trading identities.

11. Market Intelligence.

BRANDSENTINEL is predominantly an enforcement service. The intelligence we gather during our investigation will come from a wide spectrum of internet based services. Our clients have often used this information to assist them when making marketing and commercial decisions.

12. Search Engine Trademark Analysis.

We protect your brand and intellectual property rights by monitoring and enforcing misuse of your company trademark, copyright and logos.

13. Fee Recovery.

BRANDSENTINEL aims to recover all costs on behalf of the client, providing the only self financing anti piracy solution in the marketplace. Most of our established clients have found our services self-financing in the first year and in numerous cases we have been able to convert lost revenues into returned damages.

14. Promotional Security.

BRANDSENTINEL is a recognised deterrent in the counterfeit community. Secure your promotional material with the BRANDSENTINEL Trademark and maintain control of your Brand.

15. Anti Piracy Hotline / Banner Exchange.

Provide your client base with a point of contact to report piracy and include the use of BRANDSENTINEL on your website.