BRANDSENTINEL NEWS
JUNE 2007
On-line traders of pre-release material targeted
on behalf of a media client.
On-line sellers of pre-pelease promotional material
have been targeted resulting in the surrender of record
company promotional material to our legal partners and
the loss of privilege to receive further promotional material.
MAY 2007
BRANDSENTINEL prevent P2P release of International Recording Artists CD
An established International Recording artist has instructed
BRANDSENTINEL to prevent pre-release material leaking onto the
internet.
Head of Anti Piracy hosts Talks with eBay Management
BRANDSENTINEL has established a process for worldwide enforcement
using eBay's Vero Program. Representing a significant step
forward, we have substantially increased capability to respond
world wide.
APRIL 2007
Civil settlement for Two Premiership Football
clubs
BRANDSENTINEL obtain a substantial civil settlement
for brand owners following action taken against a large scale
internet based counterfeiting operation.
Major Film Company contract secured
BRANDSENTINEL have been instructed to act on behalf of a major
International film company. Partnered by Hamlin's Law LLP,
BRANDSENTINEL will be targeting infringing sales of the
companies current catalogue and taking civil action against
those found to be breaching copyright and trademark legislation.
MARCH 2007
BRANDSENTINEL achieve a 95% Reduction in on-line
Music Merchandise Bootlegging
Following an internal audit by TRAP, the music merchandise trade body, it has
been confirmed that since instructing BRANDSENTINEL 6 months ago, global on-line
piracy has reduced by 95%. The service is to be continued to maintain market
position and maximise the impact on unlawful sales.
FEBRUARY 2007
Civil Recovery success for Television Company In Auction Site Infringement cases.
BRANDSENTINEL, together with legal partner Hamlin's
Law LLP of London, secured numerous civil settlements over the
preceding quarter on behalf of a major media/TV client.
Unlawful sale of Pre Season Fashion
Designers Range Investigated
BRANDSENTINEL have identified infringing sales of Pre-Season
Clothing for a major fashion designer. Following investigation,
the source of the goods and retail outlets were identified
and legal proceedings are being taken.
JANUARY 2007
BRANDSENTINEL enforce Major Fashion Designers Trademark rights in CHINA
BRANDSENTINEL have identified and taken enforcement action against an organised
counterfeit operation based in China.
The organisation was found to be replicating a major fashion
designers catalogue. Using China's successful initiative in
upholding intellectual property rights, we were able to take
enforcement action against those involved. More recently China
has begun to recognise and respond to the scale of counterfeiting
in South East Asia and BRANDSENTINEL are positioned to respond
with a team of bilingual consultants and legal partners.
DECEMBER 2006
55,000 Auctions removed on behalf of a single client in 8 weeks.
TRAP the Music Merchandisers Trade
Association enlist the services of BRANDSENTINEL to reduce the
UK Internet bootleg market. 55,000 auctions were removed
with a street value of over £650,000.
NOVEMBER 2006
236,371 Auctions removed for clothing company with a street value in
excess of £2.15 million
A consortium of clothing manufacturers instructed Brand
Sentinel to protect their IP rights on Internet Auction sites.
After a three month campaign, 236,371 auctions were removed
and infringement of their products has reduced by 98%.
MARCH 2006
250,000 Auctions removed on behalf of Music Industry
APU.
BRANDSENTINEL consultant takes down 250,000 infringing sale
items on behalf of the BPI, resulting in removal of pirate
product
with a street value in excess of £2 million pounds.
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